Juul has announced that it will stop selling its popular mint-flavored e-cigarette pods following reports of increased teenage use.
The company made known its decision to halt the sale of mint-flavored e-cigarette pods on Thursday after a government report showed that an increasing number of teens were using e-cigarettes. Many blamed Juul for the increase in use among teens.
Despite federal law to stop the sales of e-cigarettes to those under 18, the new report says that within the past month an estimated 11% of middle school students and 28% of high school students said they have used the e-cigarette. This puts the number of young e-cigarette users at 5.3 million against the record of 3.6 million last year. The report also revealed that Juul is the top brand for 60% of users in high school and most of the high schoolers said they prefer mint or menthol flavors.
Reacting to the report, the San Francisco based company released a statement on Thursday saying: “In light of the findings published this week, JUUL Labs’ CEO K.C. Crosthwaite made public the company’s decision to immediately stop collecting orders from our retail partners in the U.S for the Mint JUULpods. We will also not sell the product in the U.S. through our e-commerce site.”
This is not the first time Juul is putting a stop to the sale of its flavored pods. The electronic cigarette company in October announced that it would no longer sell its fruit and dessert-flavored pods and these included the mango, cucumber, fruit, and crème flavors.
The Thursday statement by Juul said that going forward, the company will only sell menthol-flavored pods, Virginia Tobacco and Classic Tobacco. The company also said that it will only sell pods that are authorized by the FDA.
Shortly after the statement was released, the company was criticized for not stopping the sale of menthol-flavored pods too. Meredith Berkman, of Parents Against Vaping E-Cigarettes, says that if Juul really wants to keep children away, they will take menthol off the market.