Apple Announces Launch of Apple TV Plus with Reduced Rates for Subscription

Apple officially enters the streaming market with the launch of its Apple TV Plus.

Over the past decade, Apple has been known as a tech giant that offers users premium devices. Now, it wants the become a hub for entertainment.

The company wants more people to sign up for the new Tv service which is scheduled to launch on November 1. Users who buy a new Device from Apple starting from the $199 iPod touch and other phones, laptops, streaming boxes, and tablets will get a whole year free.

Apple has recorded massive sales of these devices yearly so it should give the company a head start in the industry which is already saturated by other services such as Netflix and Hulu. Netflix boasts of about 150 million subscribers while Amazon Prime Video has 100 million subscribers. Hulu has approximately 28 million subscribers.

Apple TV Plus is expected to amass 100 million subscribers in three years according to Daniel Ives, an analyst at Wedbush Securities. However, the company is off to a slow start with only eight series compared to Netflix which has thousands of on-demand videos.

Apple was pushed to join the services industry when sales of devices started to drop in 2018. Selling services was seen as a way to keep the investors happy and to ensure that the revenue surpasses the previous year. Some of these services include iCloud storage, Apple Music, Apple Care extended Warranties.

Despite the fact that Apple does not have enough content to hold down its subscribers, it seems to have a plan. The year of free access offered to users who purchase devices could give the company time to develop content for their services.

The service will launch with a sci-fi series that features Jason Momoa. Other shows and documentaries are in the lineup including Oprah’s book club and some kid’s shows.

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